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About us

Maximise Your Cloud Marketplace Potential

At Flywheel Consulting, our roots are firmly planted in the technology sector. Founded by former AWS professionals, we have worked with clients on digital transformation projects across various industries worldwide. We have helped clients achieve and maintain competitive advantage in an ever-evolving technological landscape. 

Your Marketplace Partner  

Our expertise comes from our technical knowledge and go-to-market experience, combined with a clear understanding of the commercial and financial intricacies involved in running a business. This dual enables us to offer practical advice, timely updates, and regular review and fine-tuning of your strategies. 

Cloud Go-To-Market Flywheel

Leading cloud marketplaces such as Amazon Web Services, Google, and Microsoft are your gateway to access millions of new buyers with pre-committed spend and contracts.

Our goal is to help Start-ups, SME’s, Enterprises, independent software vendors (ISVs) and software-as-a-service (SaaS) providers to build, market and sell on cloud marketplaces.

 Whether you're just beginning your journey into cloud technology or you're already an established builder, partner, ISV, or SaaS provider in the hyperscale marketplace, we are here to support you. We offer flexible service options and advice that empower you to unlock maximum value from your hyperscale partner.

Customer Experience

The virtuous flywheel is a mindset that helps speed up growth by investing as much as possible into the customer experience, as it’s the customer experience that will generate the impetus for the flywheel to spin. This flywheel customer focus defines your business model through: value, selection and convenience. 


The Flywheel methodology emphasises the importance of consistency and alignment in building success. We’ll work with you to:  

  • Co-Develop and understand your own unique Flywheel 

  • Build further momentum through strategic new business initiatives 

  • Unlock co-selling opportunities with AWS 

  • Iterate further, driving complementary flywheels for exponential growth 

Virtuous Flywheel  business model: Value, Selection and Convenience

Your Enablement Partner

Drawing from our extensive experience as former AWS professionals, we can offer a distinct and unparalleled perspective to our clients. Our in-depth knowledge of Amazon’s guiding principles allows us to work closely with you, crafting purpose-driven strategies tailored to your specific needs. Together, we will co-develop initiatives that align seamlessly with your business objectives. This collaborative approach ensures not just growth but meaningful and sustainable progress. 

Marketplace Adoption

Deliver your Potential 

With Flywheel Consulting, you’re not just getting advice; you’re gaining strategic partners dedicated to realising your business aspirations. Let’s define your purpose and drive transformative hyperscale initiatives that fuel your success story. Partner with us today and experience the Flywheel difference. 


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